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Will showcase its coating solutions and industry leadership.
October 21, 2025
By: David Savastano
Editor
AkzoNobel Coil & Extrusion Coatings will return to METALCON 2025 (Oct. 21–23, Las Vegas Convention Center) to showcase its portfolio of trusted and proven coil coating technologies for the metal construction industry.
At booth 5005, visitors can explore the full range of CERAM-A-STAR® Select and POLYDURE® coatings, as well as learn about the recently launched IONOMY™ ecosystem – the coatings industry’s first not-for-profit partnership designed to help coil coaters and manufacturers navigate the transition toward energy curing.
AkzoNobel Coil & Extrusion Coatings will highlight the breadth of its CERAM-A-STAR Select program, which continues to make the silicone-modified polyester (SMP) coil coating system more accessible and versatile than ever. By streamlining color availability through the CERAM-A-STAR Select Standard Color Program, AkzoNobel supports its customers in reducing complexity, improving production efficiency, reducing lead times, and ensuring reliable product supply.
Visitors to the show can explore AkzoNobel’s full range of CERAM-A-STAR Select 1050 finishes\. CERAM-A-STAR Select Expressions finishes are now part of the Select program, which brings new design possibilities, combining the visual appeal of textured prints with a high-performance SMP finish.
This unique technology makes it possible to achieve distinctive looks such as wood, slate, or stone while maintaining color stability and lasting protection. CERAM-A-STAR Select Frost finishes offer another option within the Select product portfolio.
AkzoNobel will also feature its reimagined POLYDURE portfolio, a versatile polyester coating system engineered for smooth application, enhanced aesthetics, and long-lasting protection across diverse markets.
Designed to meet the demands of economical building products, steel doors, and appliances, POLYDURE delivers exceptional durability, superior forming properties, and a wide range of color and gloss options. Powered by a proprietary resin system, it ensures consistent performance and visual appeal in countless applications.
To support faster and more confident decision-making, AkzoNobel’s Canopy App is a tool designed to guide customers through the color selection process and will be on show at METALCON.
In addition to its coatings portfolio, AkzoNobel will introduce visitors to IONOMY – the coatings industry’s first not-for-profit partnership designed to help coil coaters and manufacturers navigate the transition toward energy curing. Led by AkzoNobel, the IONOMY ecosystem brings together a coalition of energy-curing specialists, developers, consultants, manufacturers, and suppliers.
IONOMY is designed to provide the guidance, technical insight, and collaboration needed to make energy curing a viable and scalable reality. The ecosystem will focus on building confidence, sharing expertise, and supporting customers as they prepare for the next phase of coil coating.
“We’re proud to be showcasing the trusted coatings that have defined performance in metal construction for decades, while leading the conversation about the industry’s next chapter,” says Sebastien Villeneuve, transformation manager, Coil Coatings, AkzoNobel Coil & Extrusion Coatings. “Through the IONOMY ecosystem, we’re helping coil coaters and manufacturers gain the confidence, insight, and partnerships needed to take the next step toward energy curing.”
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